Robert’s about to start creating an HTML5 asset for his Google App campaign.
According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
- A simplistic graphic of the app’s title, to help spark curiosity in potential users.
- A list of bullet points highlighting the app’s key features.
- An introduction screen, with clear instructions on how to engage with the ad.
- A brief video clip showing a series of screenshots of what to expect from the app.
To enhance user engagement with an HTML5 ad, it’s essential to guide them right from the start. Introducing an initial screen with explicit directives, like “Tap here to play” or “Swipe to see more,” clarifies how users should interact with the content. This guidance ensures users have a seamless experience. However, advertisers needn’t worry about including a close button, as one is automatically generated. Notably, when using Google Web Designer, the Exit API can’t be utilized.