Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
Interest category targeting
Is a method that helps in placing the ads of the business in the websites according to the relevant topics to which it belongs to. The topics will be specific to cater to the needs of the customers and the customers will be able to check on the ads that are relevant to them by clicking on the specific topics.
The specific topics to be targetted by Sally may include – spices, home-cooking, wellness, human health etc.
Just like your business caters to certain customers, your customers may be interested in certain topics. Topic targeting lets you place your AdWords ads on website pages about those topics, whether it’s agriculture, music, or something else entirely.
Read more here: https://support.google.com/partners/answer/2769377