Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the homepage that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
A) “We might add it. Let’s figure out how the personalized homepage adds value to the user’s experience on our website.”
B) “We should add it because big companies like Amazon and Netflix have it.”
C) “We shouldn’t add it because users won’t be comfortable seeing their name on our webpage.”
D) “We can’t add it. Too much traffic is comprised of unknown visitors.”