Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply
- Reports in Hootsuite Analytics
- Hootsuite Inbox
- Hootsuite Planner
- Streams (e.g., Search Streams, Published Posts)
- Hootsuite Composer
- All of these
Explanation
All of the above Hootsuite features would be most helpful to perform all these campaign tasks. Hootsuite Planner helps you to plan and schedule your posts to different social media networks, and Hootsuite Composer helps you to compose the Instagram posts.
Search Streams help you to monitor conversations and hashtags, listen in on audience responses. Hootsuite Inbox contains all your conversations in one place and you can interact with team members and get access to the private and public conversations.
Finally, the Reports feature in Hootsuite Analytics provides continuous, automated reporting on performance metrics, delivered to yourself and team members.
