Seth Is Considering Advertising His Business Using Paid Search Results. What Do You Think Makes Paid Search Advertising So Effective As A Marketing Method? Look At The Following Statements And Decide Whether They Are True Or False.
Q.1 – Seth’s adverts are shown to people who are already interested in his type of business.
- (A) True
- (B) False
Q.2 – Seth will only be charged for advertising when his ad appears in the search results.
- (A) True
- (B) False
Q.3 – The paid search results are given a more prominent position on the search results page.
- (A) True
- (B) False
Q.4 – Seth will be charged for advertising only when someone clicks on his ad.
- (A) True
- (B) False
Explanation:
Paid search advertising is effective as a marketing method because it allows businesses to reach people who are already interested in their type of business. This is because paid search ads are shown to people who are searching for specific keywords that are related to the business.
As for the statements, here are the answers: Q.1 – Seth’s adverts are shown to people who are already interested in his type of business. (A) True Q.2 – Seth will only be charged for advertising when his ad appears in the search results. (B) False Q.3 – The paid search results are given a more prominent position on the search results page. (A) True Q.4 – Seth will be charged for advertising only when someone clicks on his ad. (A) True
