Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.
What does this mean?
- The campaign is performing 25% under budget.
- The campaign needs a 75% improvement to be fully optimized.
- The campaign is performing better than 75% of all search campaigns.
- The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.
or
- The campaign is performing 25% under budget.
- The campaign score has 75% headroom to improve.
- The campaign score has 25% headroom to improve.
- The campaign is performing better than 75% of all search campaigns.
