This morning you were supposed to have a meeting with one of your contacts, but they didn’t show up. You want to send them an email to encourage them to reschedule. Instead of writing the email from scratch, you decide to make an email template you can use again in the future. Now you need to figure out what the template should say. Which of the following is the BEST way to look for ideas?
Look for marketing content on your website that gives information about a product the contact might be interested in.
Search Google for email templates that have worked well for other sales professionals.
Check your sent folder for emails you’ve sent in the past that have successfully helped people reschedule meetings they missed.
Scroll through the timeline on the contact record for the person who missed the meeting and look for specific details about them to include in the template.