To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:
- Hootsuite campaigns
- geo-targeted messages
- geo-search streams
- Internal/External Tagging
- the Hootsuite Surveillance feature
Explanation
To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company you should use geo-search streams.
To find and engage in Twitter conversations in your industry you need to create Twitter Streams. But, if you want to monitor conversations in your industry for a specific geographical location then you need to select the Geo-Search Streams.
You need to create a stream for a social network like Twitter to monitor the tweets, retweets, and other metrics and then you need to specify the Geo in order to monitor the social activity for that account in that Geo.
