To take advantage of pre-existing web resources, what should you do with a client’s current content?
Modify downloadable documents, such as infographics and template guides, with better keywords, based on your research.
Do not modify any currently live content, as it damages existing keyword SEO your agency can capitalize on.
Find out what the top-performing offer was before you arrived and why its keyword phrases were identifiable to those that downloaded the offer.
Delete and then re-schedule blog posts in a staggered schedule to re-establish SEO ranking.