Tom has his sights set on this TrueView in-stream ad launching his new food truck company app.
What creative element encourages his customers to interact with the ad and actually take action?
His company’s brand name
A direct call-to-action (CTA)
His company logo
Qualities of CTA overlays:
- Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
- Can increase viewer engagement and add an interesting element to your ads
- Display regardless of whether your video is triggered through an ad or an organic (unpaid) view — because they’re associated with the video, not the ad
Read more here:
- Open>> https://academy.exceedlms.com
- Course: AdWords Video Certification
- Topic: Optimize your video campaign for success