Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory.
How can Dynamic Search Ads help Trina?
- Lower bid rates can be utilized, based on inventory levels.
- Keyword lists can be automatically created based on website offerings.
- The inventory update dates can be manually set.
- Additional web crawlers can be employed to review her inventory.
Dynamic Search Ads (DSAs) are a type of online advertising that uses your website’s content to target your ads and can help fill in the gaps of your keyword-based campaigns. With DSAs, you don’t need to create separate ads for each keyword; instead, Google uses your website’s content to generate ad headlines and landing pages that are relevant to the searcher’s query. This not only saves you time, but also helps to keep your ads relevant. In addition, all you need to do is add a creative description; there’s no need to create separate ads for each keyword. As a result, DSAs can be an effective way to reach potential customers who are searching on Google for precisely what you offer.