True or false? A/B testing is the only way to validate your hypothesis.

July 31, 2017 By CertificationAnswers

True or false? A/B testing is the only way to validate your hypothesis.

True

False

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According to the training, which of the following best describes your goal for running experiments?
True or false? A/B or split testing is the only way to validate your hypothesis.
Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?
True or false? The State of the Union should be a two-way, open conversation including the client and the entire team.

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