True or false? You should customize an email template every time you send it out.
A) True. Personalization tokens are just placeholders that need to be manually replaced.
B) True. The template is a starting point, but every email you send should be customized for the contact you’re sending it to.
C) False. The point of email templates is to save you the trouble of customizing individual emails.
D) False. In order to measure a template’s performance, you need to make sure it’s identical every time you send it.