True or false? You should customize an email template every time you send it out.
- True. Personalization tokens are just placeholders that need to be manually replaced.
- True. The template is a starting point, but every email you send should be customized for the contact you’re sending it to.
- False. The point of email templates is to save you the trouble of customizing individual emails.
- False. In order to measure a template’s performance, you need to make sure it’s identical every time you send it.