TrueView video discovery ads can run on:
- The Search Network and the Display Network
- The Display Network
- YouTube and the Display Network
Discovery ads is formerly known as “TrueView in-display ads.” Use this format to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or alongside other content across the Display Network. Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page. Ads can appear: on YouTube search results, alongside related YouTube videos, on the YouTube homepage, as an overlay on a YouTube watch page, on video partner sites and apps across the Display Network.
TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself. It’s recommended to use CTA overlays on the videos to drive the users to the advertiser site.
TrueView video discovery ads appear differently, depending on where they run:
YouTube search results
TrueView video discovery ads appear on YouTube search results in alongside organic search results. The ad contains a thumbnail, headline, channel name and video view count.