Viewability is a measure of whether or not an ad had a chance to be seen by a user. What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?

Viewability is a measure of whether or not an ad had a chance to be seen by a user.

What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?

 

• Active View

 

• Viewable Lift

 

• Active Lift

 

• View Tracker