What are the three main factors that determine ad quality?
- Expected clickthrough rate, ad formats, and ad relevance
- Expected clickthrough rate, max CPC bid, and landing page experience
- Expected clickthrough rate, landing page experience, and ad relevance
- Max CPC bid, landing page experience, and ad relevance
Explanation:
A Quality Score and an Ad Rank are 2 key concepts you should understand as a PPC marketer. Your ad quality score depends on your ad relevance, expected clickthrough rate, and landing page experience. Ad Rank will depend on your Quality Score and your bid.