An education company is uploading image assets for their Google App campaign.
What are three guidelines they should follow to optimize their image asset mix? (Choose three.)
Select All Correct Responses
- Include large borders for image clarity.
- Include the maximum of 20 images for coverage.
- Include images with high pixel density for visibility.
- Include app store badges and brand logo for credibility.
- Include large text for accessibility.
Explanation:
When uploading image assets for a Google App campaign, the education company should follow three guidelines to optimize their image asset mix. Firstly, they should **include the maximum of 20 images for coverage**. Having a diverse set of images allows the campaign to test various visuals and identify which ones resonate best with the target audience, thereby maximizing campaign performance. Secondly, they should **include app store badges and brand logo for credibility**. Including recognizable brand elements enhances brand recognition and credibility, instilling trust in users and increasing the likelihood of engagement with the ad. Lastly, they should **include images with high pixel density for visibility**. High-quality images with crisp resolution improve visual appeal and ensure that the ad stands out effectively on various devices and screen sizes, enhancing visibility and engagement. By adhering to these guidelines, the education company can optimize its image asset mix to create compelling and impactful ads that drive user engagement and achieve campaign objectives effectively within the Google App campaign ecosystem.