What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.)
Select All Correct Responses
- Include view-through-conversion reporting to understand the full value of the ads shown.
- Track users across individual sites and apps visited.
- Use the asset report to identify and add more top-performing assets.
- Evaluate all paid channels, and distribute investment equally.
Explanation:
Two ways in which a marketer can use data insights to better understand campaign performance are by utilizing the asset report to identify and add more top-performing assets and by including view-through-conversion reporting to understand the full value of the ads shown. Firstly, using the asset report allows marketers to analyze the performance of various campaign assets such as images, videos, or copywriting elements. By identifying the top-performing assets, marketers can discern what resonates best with their audience and allocate resources more effectively by creating similar content or iterating on successful elements. This approach optimizes campaign performance by focusing resources on what works best. Secondly, incorporating view-through-conversion reporting provides insights beyond just direct clicks on ads. It tracks conversions from users who were exposed to an ad but didn’t interact with it immediately, providing a more comprehensive understanding of the ad’s impact. This is crucial because many users may not click on an ad but can still be influenced by it, leading to conversions later on. By including view-through-conversion reporting, marketers can accurately gauge the effectiveness of their campaigns and make informed decisions about where to allocate their advertising budget for maximum ROI. Therefore, these two options are correct as they offer valuable insights into campaign performance and aid in optimizing marketing strategies for better results.