What are UTM parameters?
parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports
parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns
parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic
parameters that are added to your site for Event tracking
The UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.
what are utm parameters