What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- Website exclusions
- Keyword match type
- Incremental bidding
Keyword match types help Bing Ads determine how closely a search query or other input must match your keyword. Generaly, the more precise your match type, the higher your click-through and conversion rates, and the lower your impresion volume, tend to be.
When you select a keyword mach type, consider your andvertising goals, as well as the audience you are targeting.
You can then run a search term report and use the results to refine your keyword list.