What do we mean when we say you should post an “80/20 mix” on social media?
- 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
- 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations.
- 20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.
Explanation: When we refer to posting an “80/20 mix” on social media, we mean that 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. This approach to social media content strategy emphasizes the importance of providing value to your audience beyond self-promotion. By allocating the majority of your content to topics, discussions, and resources that resonate with your audience’s interests, you demonstrate a genuine commitment to engaging with them and fostering meaningful interactions. This can include sharing informative articles, entertaining videos, thought-provoking questions, or user-generated content. The 20% dedicated to promoting your brand allows for occasional self-promotion while ensuring that the majority of your content is focused on building relationships and providing value to your audience. This balance helps maintain your audience’s interest and trust, ultimately contributing to a stronger and more engaged community around your brand on social media. Therefore, this option accurately defines the recommended content mix for social media posting, aligning with best practices for audience engagement and brand promotion.
