What does an “execution channel” represent in the Planning process?
- An area to enter the user’s objectives, budget, and start and end dates
- A “channel” created between an advertiser and publisher as soon as the RFP is sent
- The act of sending an RFP to begin the negotiation process with the publisher
- The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
Media is pushed into a Campaign Manager campaign via an execution channel, which is a link to a specific campaign in Campaign Manager you create in Planning. Execution channels are the higher-level link between Planning and Campaign Manager and allow you to specify how media properties in Planning map to sites within Campaign Manager.
Read more here: https://support.google.com/dcm/partner/answer/6025561