What happens as a result of a search campaign consistently meeting its daily budget?
- Accelerated ad delivery
- Higher average cost-per-clicks (CPCs)
- Fewer sites targeted at once
- Missed potential ad impressions
It’s a repeating explication.You set an average daily budget for each AdWords campaign, and then the system will aim to show your ads as much as possible until your budget is met. Means, ads simply stop and you miss potential impressions if your campaign consistently meeting its daily budget
AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions
Read more here: https://support.google.com/adwords/answer/2375418?hl=en