What happens as a result of a search campaign consistently meeting its daily budget?
- Accelerated ad delivery
- Higher average cost-per-clicks (CPCs)
- Fewer sites targeted at once
- Missed potential ad impressions
It’s a repeating explication.You set an average daily budget for each AdWords campaign, and then the system will aim to show your ads as much as possible until your budget is met. Means, ads simply stop and you miss potential impressions if your campaign consistently meeting its daily budget
AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions
Read more here: https://support.google.com/adwords/answer/2375418?hl=en
This article shares tips to help you spend your budget more effectively.
Lower your bids in campaigns that are “limited by budget”
While counterintuitive, slightly lowering your bids in campaigns that are marked “limited by budget” could potentially help you earn more clicks. Lowering bids for budget-constrained campaigns could reduce the average amount you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks. Lowering bids too much, however, could result in fewer clicks if your bids are no longer competitive. If you choose to decrease your bids, check your campaign a few days later to ensure that you haven’t lowered your bids too much.