What is a key tactic to use when measuring the reach of content, particularly content with a longer shelf life, such a blog posts, to ensure that you’re comparing apples to apples?
Measure the first 24 hours of reach only, as traffic dies down after day 1.
Choose a day of the week to be your measurement day, where you write down
Make sure all blog posts are published at the same time to avoid uneven reach.
Measure each piece of content’s reach at the end of the quarter.
the reach of each piece of content and compare.
Pick a consistent time frame to measure for each piece of content.