What is a valid recommendation that the Performance Planner can provide?
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
Performance Planner is a tool that helps you plan and manage your advertising budget. With Performance Planner, you can access forecasts for your campaigns, understand opportunities in seasonal periods, and manage budgets across accounts and campaigns. You can also explore outcomes by adjusting campaign settings, which lets you fine-tune your campaigns for optimal performance. Whether you’re looking to save money or improve results, Performance Planner is an essential tool for anyone running advertising campaigns. One of recommendation you can get from Performance Planner is to set a specific target CPA.