What is an assisted conversion?
When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An AnWords view through conversion
When an AdWords visitors returns to the site directly to convert
What is an assisted conversion
Explanation:
The Assisted Conversions report summarizes the roles and contributions of your channels. A channel can play three roles in a conversion path:
- Last interaction is the interaction that immediately precedes the conversion.
- Assist interaction is any interaction that is on the conversion path but is not the last interaction.
- First interaction is the first interaction on the conversion path; it’s a kind of assist interaction.
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