What is required to track mobile app conversions using Floodlight tags?
- A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
- A Floodlight tag with the activities set to collect in-app variables, available in DT files
- A dynamic publisher pixel implemented in the Floodlight tag
- An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
Before you can attribute app installs or activities back to ad impressions and clicks in apps, the partners need to work together to ensure that user-resettable device identifiers and other values are passed to both Floodlight tags and the ad tags running in apps. Campaign Manager uses the identifiers to uniquely identify a user and attribute app activities back to the in-app ads they viewed or clicked on.
Read more here: https://support.google.com/dcm/partner/answer/4568975