What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?
- Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology.
- Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven Design focuses on the mobile experience.
- Growth-Driven Design is what happens before you start your conversion rate optimization efforts.
- There is no difference, conversion rate optimization is the same as Growth-Driven Design.