What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?
Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology.
Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven Design focuses on the mobile experience.
Growth-Driven Design is what happens before you start your conversion rate optimization efforts.
There is no difference, conversion rate optimization is the same as Growth-Driven Design.