What is the key value proposition of Google Search campaigns?
- Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
- Influence organic results
- Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
- Show your ads when a customer is searching for your product or service
As a marketer, you should focus to reach the right audience at the right moment. With Search ads you can engage with people at the moments when they are actively searching for services or products similar to yours.