What is the main purpose of a landing page?
To capture a visitor’s information via a form
To promote an offer on a website page, blog post or email
To help nurture leads in order to turn them into customers
To deliver an offer that a business is promoting
Lead Generation landing pages (sometimes referred to as lead gen or lead capture pages) use a web form as the Call to Action, for the purpose of collecting lead data such as names and email addresses. This is the primary type of landing page used for B2B marketing.