What kind of users do you want to recruit for usability testing?
- A) Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test.
- B) Non-customers that have visited your website before. This user segment is the most important since they are near the end of their buyer’s journey.
- C) Employees only. They understand your content so you won’t have to waste time explaining important since they are near the end of their buyer’s journey.
- D) Customers only. If you know what they like, you can make the best experience for everyone.