What kind of users do you want to recruit for usability testing?
A) Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test.
B) Non-customers that have visited your website before. This user segment is the most important since they are near the end of their buyer’s journey.
C) Employees only. They understand your content so you won’t have to waste time explaining important since they are near the end of their buyer’s journey.
D) Customers only. If you know what they like, you can make the best experience for everyone.