What report can help you identify opportunities to improve your keywords and ads?
Paid & organic report
Auction insights report
Search terms report
Time segmentation report
Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Use the search terms report to identify new search terms with high potential, and add them to your keyword list. The search terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be different than your keyword list.
Read more here: //support.google.com/adwords/answer/2472708
- What Report Can Help You Identify
- What Report Can Help You Identify Opportunities To Improve
All Questions and Answers of AdWords Fundamentals Assessment :
AdWords Fundamentals was updated. Now it's available on Google Academy for Ads. Google changed this exam 17th January, 2018.