What report shows the percentage of traffic that previously visited a website?
- Behavior > New vs returning report
- Behavior > Frequency and Recency report
- All traffic > Referrals report
- Interests > Affinity categories report
Numerous studies have shown that websites tend to have more new visitors and fewer returning visitors. But the returning visitors tend to have higher engagement – they bounce less, view more pages per session, and have higher session durations.
You can use new vs. returning report to see the percentage of traffic that previously visited a website.