What’s a best practice for building ads using with Ad gallery?
Use multiple small images
Create a text-heavy ad
Add a visible display URL
Use the same template for all ads
Explanation:
Display URLs give people an idea of where they’ll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.