What’s needed for an advertiser to set up a video ad campaign?
- A budget for creating professional video ads
- A conversion rate of at least 5% on the Google Search Network
- A YouTube video
- A base AdWords budget in addition to pay-per-click costs
In order to run video ads you need to have a video ad uploaded directly in YouTube
TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. To create a TrueView video ad, your videos must be hosted on YouTube.
Read more here: https://support.google.com/adwords/answer/2375497?hl=en