What’s the difference between a form and a lead flow?
- Experience — forms are inbound. Lead flows are outbound.
- Location — forms only exist on landing pages. Lead flows only exist on pillar pages.
- Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.
- Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.