What’s the difference between cost-per-click (CPC) bidding and cost-perview (CPV) bidding?
- A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
- B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
- C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
- D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
