When it comes to content marketing on social media, Research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.
Instagram Stories, LinkedIn Demographics
Snapchat Biographies, Twitter Lists
Twitter Demographic Analytics, Facebook Geo-Targets
Instagram Market Insights, Twitter People Metrics
Instagram Post-Locator, Facebook People Manager
Facebook’s Audience Insights, Twitter Analytics