When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.
- set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
- set the right template for your emails to send the most contextual message to the appropriate segments
- set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
- set the right foundations to send your transactional emails at the right time