When using a placement media cost cap, what will happen once the cap is reached?
- Ad-serving fees won’t be charged
- The placement will be paused until the cap is removed
- Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
- Reports will not reflect the impressions and click metrics
Cap cost sets the maximum media cost your placement can reach in Reporting. Once your placement delivers enough units to reach the cap cost, no further cost is reported. Cost is based on the number of delivered units times the rate in your flight. Units are impressions, clicks, or activities.
Read more here:https://support.google.com/dcm/answer/2829254