When your goal is driving action, you focus on audiences with the strongest level of intent.
Match each “lowest funnel” audience type with its description.
1 People who’ve already spenttime searching for products or services like yours
on Google Search
they had the chance
3 People who are actively researching your business and its specific products
frequent your business
Custom Intent Audiences for YouTube (1)
In-Market Audiences (3)
Remarketing or Customer Match (2)
Similar Audiences (4)