Which attributes describe a good landing page experience? Select all that apply.
Select All Correct Responses
- Relevant and original content
- Easy to navigate
- Transparent about the client’s business
- High amount of user traffic
A landing page is the webpage where people end up after they click on an ad. The URL of the landing page is usually the same as the final URL of the ad. The experience of the landing page is one of several factors that help determine a keyword’s Quality Score. The experience of a landing page is represented by things like how useful and relevant the information is on the page, how easy it is to navigate for users, how many links are on the page, and what kinds of expectations users have based on the clicked ad creative. A good landing page experience can help improve Quality Scores, while a bad one can lower them. Landing pages that provide a good experience for users are more likely to lead to conversions.