Which best describes the purpose of a user journey map?
Understand the steps of the user’s life before, during, and after contact with the company and where the website weaves into it.
Identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stage.
Understand the steps the user goes through while working with a competitor in order to find areas they are weak at.
View the path the users are currently taking on the website to get the various conversion points to work to optimize their paths.