Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
- Cost-per-view (CPV)
- Cost-per-thousand-impressions (CPM)
- Cost-per-click (CPC)
- Cost-per-acquisition (CPA)
Target cost-per-acquisition (CPA) is an automated bid strategy that lets you tell AdWords the amount that you’re willing to pay for a conversion. AdWords then automatically sets your bids to give you as many conversions as possible at your targeted cost per acquisition
Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. T
Read more here: https://support.google.com/adwords/answer/6268632?hl=en
Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups. This article explains how Target CPA bidding works and what its settings are.
Before you begin
If you don’t yet know what type of automated bid strategy is right for you, read About automated bidding first.
Before you can set up a Target CPA bid strategy, you’ll need to set up conversion tracking.
To maximize results and give machine learning algorithms enough data to make informed bidding decisions, we recommend that you have at least 30 conversions in the past 30 days. It also helps if your ad group or campaign has received conversions at a similar rate for at least a few days.