Which brand safety measures are in place by default when setting up a Google App campaign?
- App campaigns exclude all placements and mobile categories.
- App campaigns require users to upload an HTML file to prove app ownership.
- App campaigns are opted out of certain inappropriate or graphic content.
- App campaigns automatically select languages appropriate to a user’s goal.
Explanation:
When setting up a Google App campaign, brand safety measures are in place by default, such as opting out of certain inappropriate or graphic content. This feature ensures that ads are not displayed alongside content that may be considered sensitive, offensive, or unsuitable for the brand’s image. By defaulting to a more controlled environment, advertisers can maintain the integrity of their brand while reaching their target audience effectively. This proactive approach to brand safety helps mitigate the risk of ad placements that could potentially harm the brand’s reputation or cause discomfort for users, aligning with Google’s commitment to providing a safe and trustworthy advertising platform.