Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
- Display Planner
- Google Analytics
- Keyword Planner
- Display Campaign Optimizer
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network
Keywords are one of the targeting options on the Display Network. Sometimes your ads may show on placements that seem unrelated to your Display keywords. Depending on your keyword setting, your ads may show to audiences based on their recent browsing history or other factors, rather than the content of the page they’re currently viewing. You can use Display Planner to get themed ad group and keyword ideas that you might not think of when you build your campaigns.
Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers’ interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing.
You can read more here: //support.google.com/adwords/answer/3056153?hl=en