Which demonstrates the “Connect” principle in the ABCDs?
- Include a call to action (CTA)
- Frontload the story arc
- Speak directly to viewers by breaking the fourth wall
- Integrate your brand in natural usage in the first five seconds
or
Frontload the story arc
Integrate your brand in natural usage in the first five seconds
Include a call to action (CTA)
Consider quick cuts to keep the energy up
or
Include a call to action (CTA)
Include brand or product name in voiceover
Frontload the story arc
Make the audience laugh
