Which departments should be involved in creating content?
- All departments
- Just marketing
- Just marketing and sales
- All customer-facing departments
Content must be created only by the marketing team. That’s why they have been appointed. Marketing team has the core responsibility to market a product, which means they should be able to create hype around a product to
a) make the product interesting
b) Create an appeal, which will make it easier for the sales team to sell the product.
The only way to create some sort of hype around a product is by creating an appealing content. In some small firms there is just the sales team. With no marketing team around they can undertake the role of both marketing and sales.