Which feature applies to the Display Network but not the Search Network?
Cost-per-click (CPC) bidding
Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.
Read more here: //support.google.com/adwords/answer/117579?hl=en
- Which Feature Applies To The Display Network But Not