Which is a best practice for a successful TrueView in-stream ad?
- Add a frequency cap
- All of the listed answers are correct
- Include a strong call-to-action so the viewer knows what to do
- Use at least 3 types of targeting to find out which performs best
Al answers are correct. However Use at least 3 targeting is less important than adding strong CTA. Maybe that is a reason why many tutorials propose the 2 answer as a correct. But for google a correct is “all answers” and we should agree that all these features could be considered as a good practice. Still their impact is strongly different.
Have a clear call-to-action within your ad, and select colors and fonts to match your brand.
Read more here: https://support.google.com/partners/answer/2375498?hl=en